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WileyWallaby
Wiley Wallaby
When Kenny's Candy developed their Australian Style licorice their goal was to tap into a market with a very limited number of players and make an impact against the current category leader.
As the creative lead for the company I was asked to assist with every aspect of this project from name ideation all the way through to the final packaging.
The challenge visually was to create a brand with an imported from "down under" look and feel even though it was manufactured solely in the US.
The resulting product launch very quickly gained market share and the Wiley Wallaby brand is one of the company's top selling and most profitable brands today.
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