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VicsNewConcept2013IllustrationFINAL
Vic's Corn Popper
Vic’s Corn Popper facing a slowly fading customer base that was solely an over 50 demographic needed to try to entice a younger generation to embrace their pre-popped popcorn line.
The solution was to give their packaging a more exciting, colorful and modern appearance to leverage their products towards a younger, health conscious demographic as a healthier snack alternative.
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