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DanLure

DanLure was a small startup company with a big story to tell. Their innovative, interchangeable fishing lure system needed a more savvy look in order to land a major retailer.

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In keeping with their existing red, white and blue colors and "Made in America" theme a new and more professional logo and brand was unveiled. 

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The new look was able to give DanLure a big brand feel and helped secure them shelf space at Mills Fleet Farm and other tackle retailers.

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