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The Cutting Room

I've often coined an old Hollywood expression "some of my best work ended up on the cutting room floor". Throughout my design career I feel this to be very fitting as some of my favorite design concepts never seemed to find their way to production for any number of reasons. These are a few of my favorites that never made the cut.

 

BDubs

Concept artwork for Buffalo Wild Wings sauce inspired potato chips.

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Barrel O' Fun

Concept artwork for a brand refresh of the company's flagship potato chip line.

 

Tuffy's Gold

Concept artwork for Tuffy's Premium Line of pet foods, Tuffy's Gold.

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Beer Inspiration 

Concept artwork for beer inspired potato chip flavors presented to Costco.

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Melt

Concept artwork and brand ideation for a gourmet line of chocolates.

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